Jared Leto is the Boss

Si cine il stie (30 Seconds To Mars, Mr. Nobody, Requiem for a Dream, American Psycho, Fight Club) va fi de acord cu afirmatia asta.

Dar nu asta e ideea.

Ideea e ca astazi, una din “trending topics” pe Twitter este “Jared Leto is the Boss”. Si daca nu stiati deja, Jared Leto este imaginea noului parfum Hugo Boss: “Just Different”.

Alegere evident justificabila.

E un bun exemplu de cum brandurile folosesc inteligent Twitter (pentru cei care inca nu-i inteleg utilitatea). Needless to say, majoritatea tweet-urilor sunt date de femei care clar si-ar dori un Jared Leto in locul barbatilor/iubitilor/prietenilor sau macar sa miroasa ca el.

Faza tare e ca isteria pe Twitter a depasit “the Bieber topic”, adica asta : http://twitter.com/#!/search/%22TEAM%20BIEBER%20IS%20BEAST%22.

Un pas mare pentru Hugo Boss.

http://twitpic.com/6gfz6h

Mihaela Draghici

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