Hey Whipple, Squeeze this

AS: El e Whipple.

Ce zile, ce zile! Soare, lumina, pasarelele zburda (si nu ma refer neaparat la zburatoare), conferinte, sedinte, chestii noi, oameni noi, chestii vechi puse iar in lumina. Poate avem norocul si nu mai ninge.

Tocmai ce am terminat de citit “Hey Whipple, Squeeze this”. Una dintre cele mai interesante carti pe care le-am citit in ultima vreme. Poate chiar putin mai interesanta decat “Irational in mod previzibil”.

Un experiment interesant, zic io. Facem asa: dau doar citate. La final, fac un poll. Simplu: “Te-au convins sa citesti cartea? Da/Nu” Acesta fiind unul din cazuri in care intrebarile simple ar putea avea efect. Si asa mai numaram si noi cati oameni activi citesc Ad Masters.

Este o carte plina de citate, zau ca ar fi pacat. De asemenea, este singura carte in care iti sunt exemplificate categoriile de clienti pe care ii poti avea in portofoliu, dar asta e alt spectacol. Incepem:

“Wherever you go in life, there you are”

“I’m from…out West!”

“Run, little pony, run, and never look back!”

“The client has some issues and concerns about your ads”

“Are the ads dead?” – “We learned a lot” – “But are they dead?” – “Well…your ads are …they’re with Jesus now”

“How’d you come up with the campaign?” – “We just thought it up, man Just sorta…poof! And I went like, whoa, dude, this rocks!”

“There are two types of people in the world. Those who come into a rooma and say: Well, here I am!, and those who come in and say: Ah, there you are!” (care ai vrea sa fii?)

“No matter how cynical I get, it’s impossible to keep up”

“You have just seen me do a disgusting thing. Ugly word, spit. But you’ll always remember what I just did”

“…a nearly liquid mass of loathsome, detestable putridity”

“I have no use for rules. They only rule out the brilliant exception”

“Advertising is what happens on TV when people go to the bathroom”

“YOU LIKE ME. YOU REALLY LIKE ME.”

“’Refreshing’ is taken? Oh well…gimme ‘Quenching’”

“Dullness won’t sell your product, but neither will irrelevant brilliance”

Si acum, sa votam. Zic. Fara zic.

Abadi, abadi, abadi, aba: That’s all Folks!

Mihai Titirig